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James Church
Startup Consulting & Business Consultant for Startups

Author, Investable Entrepreneur

James is an award-winning business advisor and best-selling author of Investable Entrepreneur. Using his market-leading methodology, founders have raised over £200m in early-stage funding. He’s on a mission to stop founders failing because they’re unable to convince investors their business is the one to back.

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Awards & recognition

Award for excellence in startup consulting firms and consultancy services
Recognition for business start up consultancy and startup consultants
Award winning pitch deck consultant and startup consulting expert

Award-winning startup consulting & business advisory

My Investable Entrepreneur formula is built on a decade of experience and years of investor research. By leveraging my market-leading systems alongside proven playbooks, I deliver an investment approach that is responsible for founders being 40x more successful at raising capital and securing £200m+ in early-stage funding.

Credibility

Identify and build the core investability signals investors look for – validation, traction, commitment, and progress. By strengthening the foundations that reduce risk, build credibility, and demonstrate execution you position your business as worthy of investor backing.

Clarity

Develop a story that creates clarity, craft numbers that build belief, and shape a business case that demonstrates opportunity. This foundation confidently communicates your pitch, projections, and potential – turning your idea into a compelling investment opportunity.

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Conversion

Execute a unique system to reach and engage the right investors. Leverage a proven outreach strategy and build your founder brand to engage investors at scale – creating powerful FOMO and driving stronger deal terms that help you close your round faster.

Key achievements as a business consultant

£200m+

Raised in early-stage funding

40x

Higher success rate

5+

National and global awards

#1

Amazon best-selling book

Investable Entrepreneur book for startup consulting and fundraising guidance

Investable Entrepreneur
A book for startup founders

Too many brilliant business ideas are killed by poor communication, leaving investors unable to understand the very basics of the business. When it comes to pitching, clarity is key. Investable Entrepreneur explains my market-leading methodology; ‘The Six Principles of the Perfect Pitch’ – a proven process that will help to make your pitch powerful, get you noticed, generate interest and have investors queuing up to help you succeed.

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Startup consulting & fundraising insights articles

Why corporate execs struggle raising investment
Investment Advice
James Church

Why corporate execs struggle raising investment

Why do so many experienced corporate executives struggle to raise capital as first-time founders? After a decade working with startup founders, I’ve seen the same pattern repeatedly – highly capable professionals unknowingly pitch investors like they’re defending a budget instead of enrolling people into a vision. In this article, I explore the mindset shift required to move from corporate leadership to founder fundraising and how corporate instincts can quietly sabotage investor confidence.

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James Church May 8, 2026
How to create an investor pitch deck that actually raises money
Investor Pitch
James Church

How to create an investor pitch deck that actually raises money

Most founders spend weeks designing their investor pitch deck. They obsess over fonts, colour schemes, and slide order. They polish every word until it feels perfect. And then they walk into a room full of investors and wonder why the conversation never quite lands the way they expected. This article explains why.

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James Church May 8, 2026
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Book James Church
Startup Investment Speaker

Startup fundraising consultant and venture capital consulting speaker

James speaks internationally at online and offline business events, conferences and accelerators, and appears on podcasts and in interviews. If your audience would benefit from an injection of James’ expertise, experience and practical advice for raising investment, please get in touch to book James as a guest.

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