Live Workshop: How to make investors love you with James Church. Limited spaces. Click here to register
James is an award-winning business advisor and best-selling author of Investable Entrepreneur. Using his market-leading methodology, founders have raised over £250m in early-stage funding. He’s on a mission to stop founders failing because they’re unable to convince investors their business is the one to back.
My Investable Entrepreneur formula is built on a decade of experience and years of investor research. By leveraging my market-leading systems alongside proven playbooks, I deliver an investment approach that is responsible for founders being 40x more successful at raising capital and securing £250m+ in early-stage funding.
Identify and build the core investability signals investors look for – validation, traction, commitment, and progress. By strengthening the foundations that reduce risk, build credibility, and demonstrate execution you position your business as worthy of investor backing.
Develop a story that creates clarity, craft numbers that build belief, and shape a business case that demonstrates opportunity. This foundation confidently communicates your pitch, projections, and potential – turning your idea into a compelling investment opportunity.
Execute a unique system to reach and engage the right investors. Leverage a proven outreach strategy and build your founder brand to engage investors at scale – creating powerful FOMO and driving stronger deal terms that help you close your round faster.
Raised in early-stage funding
Higher success rate
National and global awards
Amazon best-selling book
Too many brilliant business ideas are killed by poor communication, leaving investors unable to understand the very basics of the business. When it comes to pitching, clarity is key. Investable Entrepreneur explains my market-leading methodology; ‘The Six Principles of the Perfect Pitch’ – a proven process that will help to make your pitch powerful, get you noticed, generate interest and have investors queuing up to help you succeed.
If you are raising your first round in the UK, one of the first questions angel investors will ask is: ‘Is it SEIS eligible?’ For many early-stage investors, the answer decides whether they invest at all.
You’ve pitched, an investor is interested, and then an email lands with a PDF called ‘Term Sheet’. For many first-time founders, this is the moment fundraising stops being about the story and starts being about the deal. Knowing what you are looking at, and what is worth pushing back on, can save you from terms that follow you into every future round.
Seed funding is an important stage in a startup’s fundraising journey, helping early-stage businesses turn initial traction into a repeatable and scalable business model. Understanding how seed funding works can help founders decide how much to raise, which investors to approach and how to prepare for future funding rounds.
James speaks internationally at online and offline business events, conferences and accelerators, and appears on podcasts and in interviews. If your audience would benefit from an injection of James’ expertise, experience and practical advice for raising investment, please get in touch to book James as a guest.
