What VCs think of AI: It’s making founders sound bland​

AI is making founders sound bland

AI is making fundraising harder, not easier. As more founders rely on AI to write their pitch decks, investors are seeing the same language, the same structures and the same arguments repeated again and again. When every deck looks polished, polish stops being a signal. The founders who stand out are not the ones with the best prompts – they are the ones whose conviction, judgement and unique perspective still come through.

Is Your Startup Ready to Raise Investment?

investor readiness program

Many founders believe they are ready to raise investment as soon as they have a great idea, a pitch deck, or a working product. Investors often see things differently.

Every year, thousands of startups seek funding, but only a small percentage successfully secure investment. The reason is not always the quality of the idea. More often, it comes down to preparation.

What Does a Startup Fundraising Consultant Actually Do?

startup fundraising consultant

Many founders assume fundraising is simply about creating a pitch deck and speaking to investors. In reality, successful fundraising is far more complex.

Investors review hundreds of opportunities every year, yet only a small percentage secure funding. The difference often comes down to preparation, positioning, and execution rather than the idea itself. This is where a startup fundraising consultant can make a significant difference.

Stop Protecting Your Idea. Start Proving You Can Execute It.

Stop Protecting Your Idea – Focus on Execution Instead

Most founders spend too much time protecting ideas and not enough time proving them. In this article, I challenge the belief that ideas create value and explain why investors, customers and markets reward execution, audience-building and momentum instead.

Three huge fundraising mistakes founders are making in 2026​

Three fundraising mistakes in 2026

Yet again this week, another founder with years of commercial experience tells me they’ve been fundraising for months with nothing to show for it. They’ve spent weeks on their business case, they’re on v.12 of their deck, and when they reach out to investors, they get tumble weeds. In the same week, a client of mine closed £600k for their pre-seed round.

The long, painful and failed attempts at fundraising are not caused by bad timing or difficult investors. They’re caused by founders following a playbook that doesn’t work.

Best Startup Books for Founders: My Personal List

Best Startup Books for Founders

There are a lot of books about building startups. Most of them focus on product, culture, or mindset. Very few focus on the thing that determines whether a startup survives its early years: convincing investors to back it.

This is my personal list of the best startup books for founders – the ones I actually think are worth your time, and more importantly, the ones that will have a direct impact on your ability to build and fund a business.

Why corporate execs struggle raising investment

Why corporate execs struggle raising investment

Why do so many experienced corporate executives struggle to raise capital as first-time founders? After a decade working with startup founders, I’ve seen the same pattern repeatedly – highly capable professionals unknowingly pitch investors like they’re defending a budget instead of enrolling people into a vision. In this article, I explore the mindset shift required to move from corporate leadership to founder fundraising and how corporate instincts can quietly sabotage investor confidence.

Pre-seed funding explained: What every founder needs to know before they raise

Pre-seed funding explained

Pre-seed funding is the first significant capital most startups will ever raise. It comes before the seed round, before product market fit, and often before there is much of a product at all. For founders approaching it for the first time, it can feel like the most uncertain and confusing part of the entire fundraising journey.

The startup unicorn myths that quietly mislead founders​

Startup unicorn myths

Many founders believe there’s a formula for building a unicorn startup. Be technical. Join an accelerator. Launch first. Avoid competition. But a four-year data study analysing thousands of successful startups tells a very different story. In fact, many of the most widely repeated startup “truths” simply aren’t true. Here are six unicorn myths that the data completely dismantles.