Your pitch deck doesn’t need more AI. It needs more of you.
More founders are using AI to build their pitch decks, but the result is a wave of presentations that sound identical. Investors are not backing polished prompts – they’re backing judgement, clarity and strategic thinking. In this article, I explain why humanisation is now the advantage in seed fundraising and how to use AI to strengthen your pitch without losing what makes investors back you.
Investors decide in 4 seconds, long before they read your pitch
Investors don’t begin by analysing your strategy or your numbers. They decide how seriously to take your company within seconds of opening your pitch deck. In this article, I explain why visual credibility shapes investor confidence before a single slide is read – and how founders can use those first four seconds to their advantage.
Why fundraising is a marketing campaign – not just a pitch deck
Fundraising isn’t just about perfect pitch decks. It’s about creating demand. In this article, I explain why investors follow momentum, how FOMO really works, and why the best founders run their raises like marketing campaigns – not presentations.
Three things to stop saying in investor pitches
Founders rarely realise how much damage a single sentence can do in a pitch. I see the same lines repeated in meeting after meeting, usually delivered with confidence, as if they’re an expected part of the script. They aren’t. They’ve simply been copied from other founders who also didn’t know better.
What makes a great investor pitch deck?
Founders often ask me what makes a great investor pitch deck, and the truth is far less complicated than they expect. I see the same patterns play out over and over again. The moments when an investor leans forward. The moments when they glaze over. And the moments when they decide – often within seconds – whether the founder in front of them is someone they want to back.